Case Studies

MoneyMakingExpert: An Investment Platform Case Study

January 22, 2025
3 min read

About the Client

MoneyMakingExpert.com is a UK-based investment platform designed to help people grow their wealth. The website offers valuable content on business, marketing, and financial strategies to guide users toward building a stronger financial future. Its goal is to provide reliable information that can help users make smarter money decisions.

Client Vision

In December 2015, Money Making Experts approached us with a mission to create a comprehensive online resource. Their vision was to provide users with expert-driven content on business, marketing, and financial planning, all in one place. Additionally, they wanted to offer tools that would help users calculate their taxes and manage their budgets—critical tools for anyone looking to get their finances in order.

With these goals in mind,. They sought an agency with experience in both content strategy and user experience design, one that could deliver a professional, user-friendly site that could scale and evolve with the needs of the business and also attract maximum audience attention.

Initial Challenges

The project posed several challenges that required a clear strategy:

One of the key features was to build a space where users could freely discuss their financial and business concerns and ask questions to experts.

The client wanted a tool that helps users calculate their taxes based on the latest UK tax laws. Developing an automated tax calculator was challenging due to the complexity of UK tax regulations.

The goal of the budget planner was to help users track their income and expenses, analyze profiles and losses, and ultimately manage their finances more effectively. The challenge here was to create a tool that was both comprehensive and easy to navigate.

With such a diverse range of services and features proper categorization and clear descriptions were critical to manage.

These challenges reflect the complexity of the project and the need for a solution that was both functional and user-friendly. Each element had to be developed with the user in mind, ensuring that the platform could grow and scale as the client’s audience expanded.

Our Solutions:

We created a custom website designed to meet all of the client’s requirements. The site was built with three core aspects in mind:

Organized Content Structure: We ensured that all articles, guides, and resources were categorized clearly, making it simple for users to navigate and find the information that mattered most to them. Topics were segmented into business, marketing, personal finance, and career development.

Tax Calculator & Budget Planner: Two highly functional tools were integrated into the platform:

Tax Calculator: This tool allows users to calculate their taxes based on the latest UK tax laws, giving them a clearer picture of their financial obligations.
Budget Planner: The budget planner helps users track their income, expenses, and profits, making it easier to plan their finances effectively and make informed decisions.

Community Forum: To foster engagement, we integrated a forum where users can ask questions, share experiences, and get advice from experts and other community members. This space became essential for building a supportive, informative environment around financial growth.

Technologies Used:

We chose a combination of technologies that ensured smooth functionality and performance:

HTML / CSS for clean, responsive design and styling.

Vanilla JavaScript & jQuery for interactive elements that enhance the user experience.

PHP & MySQL for backend development, ensuring efficient data handling and secure user interactions.

WordPress CMS for easy content management, allowing the client to regularly update the site with fresh content and maintain control over their platform.

Results We Given:

The website launched successfully and has since become a go-to resource for individuals seeking financial knowledge and tools to improve their financial literacy. The key outcomes include:

User Engagement: The platform is currently serving over 400 active users, with an increasing number of subscribers every day. The community continues to grow as more individuals join the site for business advice, financial tools, and marketing strategies.

Increased Traffic & Interaction: Visitors are spending more time on the site, engaging with the articles and using the tools. The forum has also seen a significant increase in activity, with users regularly posting questions and receiving valuable answers.

Ongoing Maintenance & Updates: We continue to support and maintain the website, implementing regular updates and improvements based on user feedback and industry changes.